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Vision

Our vision

Simple: ‘more power to the people’.

We want consumers, particularly those more vulnerable, to have a voice in relation to the goods and services they receive.

Despite major advances in UK consumers’ rights over the past couple of decades, there is still a huge amount of to do, and many improvements that need to take place. All too often, consumers still receive inadequate service or aren’t given value for money. Worse, the most vulnerable are also sometimes the ones who are treated worst or pay most.
We will work both with and on behalf of consumers to address these problems and make a difference to people’s lives.

When every organisation, business and market has a consumer focus, our work will be done.

Our goals

We have four strategic goals that inform our campaigning:

value: help people receive better value by raising the influence they have over the goods and services they receive

service: improve customer service and remove unnecessary problems that generate complaints from consumers

access: create an economy in which everyone can access the essential services they need and where the poor no longer pay more or get less for their money

sustainability: harness the appetite of consumers to move to more sustainable lifestyles

And our work will always aim to be:

high-impact: make a real difference to consumers’ lives

innovative: offer new solutions and work in new ways

in touch: represent real concerns, including those of vulnerable consumers

These are the touchstones for our work. We want and expect to be judged on our performance against these.